Privacy Policy
Last Updated: 05/12/2025
PregSafe ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and share your personal data when you use the PregSafe mobile app, website, chatbot or any related digital services ("Services").
We comply with the UK General Data Protection Regulation ("UK GDPR"), the Data Protection Act 2018, and all relevant UK privacy laws.
By using PregSafe, you agree to the practices described in this Privacy Policy.
1. Who We Are (Data Controller)
PregSafe Ltd
Registered in England and Wales
Email: info@pregsafe.co.uk
PregSafe Ltd is the data controller for all personal data processed through our app and website.
2. What Data We Collect
We collect the following categories of personal data:
A. Information You Provide to Us
1. Account Information
- Name
- Email address
- Password (encrypted)
- Country or region
2. Subscription & Payment Information
Processed via Apple App Store or Google Play Store. We do not receive or store your:
- Card details
- Billing address
- Payment credentials
The app stores receive that information, not PregSafe.
3. Input Data
This includes any data you enter or upload into the app:
- Food product names
- Ingredient lists
- Photos of ingredient labels
- Messages typed into the AI assistant
- Barcode scans
- User queries
- Preferences (e.g., TTC or pregnant)
This may include sensitive information if you voluntarily provide it (e.g., pregnancy status). We do not request sensitive medical data, but users may input it.
B. Information Collected Automatically
1. Device Information
- Device type (iOS/Android)
- Operating system
- Device model
- App version
- IP address (for security & fraud prevention)
2. Usage Data
- Pages viewed
- Features used
- Buttons clicked
- Error logs
- Interaction with the AI assistant
- Performance data
This helps us improve functionality and detect issues.
C. Cookies & Website Tracking
On our website, we may use:
- Essential cookies
- Analytics cookies
- Performance cookies
You are informed via a Cookie Banner where you can manage consent.
3. How We Use Your Data (Purpose & Lawful Basis)
PregSafe processes data only when we have a lawful basis under UK GDPR.
A. To Provide the App & Services (Contractual Necessity)
We use your data to:
- Create and manage user accounts
- Provide ingredient safety results
- Analyse scanned products
- Connect to data sources such as Open Food Facts
- Operate the AI assistant
- Provide personalised functionality
- Process subscriptions
- Respond to support requests
B. To Improve the App (Legitimate Interest)
We analyse anonymised usage patterns to:
- Improve features
- Fix errors
- Understand user behaviour
- Maintain security
C. To Communicate With You (Legitimate Interest / Consent)
We may send:
- Important app updates
- Safety notices
- Changes to terms or privacy policy
- Customer support replies
Marketing emails will only be sent with your explicit consent.
D. To Ensure Safety & Compliance (Legal Obligation / Legitimate Interest)
We may process data to:
- Prevent abuse or misuse
- Enforce our Terms
- Comply with legal obligations
4. AI & Data Processing
PregSafe uses a Large Language Model (LLM) to generate responses. The AI assistant operates within confined data sources, including:
- Our proprietary ingredient database
- Open Food Facts food entries
- The text you enter
We take precautions so the AI does not use external internet data; however:
- Your queries may be processed by our AI provider (OpenAI or equivalent)
- Data sent to the AI is minimised where possible
We do not use user queries to train public AI models.
5. Food Data Disclaimer (Open Food Facts)
PregSafe accesses product data from Open Food Facts, which contains:
- Manufacturer-supplied information
- User-generated content
- Crowdsourced ingredient lists
Because some entries are user-submitted, inaccuracies may occur. PregSafe does not control or verify this third-party data.
6. How We Share Your Data
PregSafe only shares data when necessary.
We may share your data with:
1. Service Providers (Processors):
- AI processing provider
- Hosting providers
- Analytics tools
- Email delivery services
- Crash reporting services
- Customer support software
All processors are bound by data processing agreements and cannot use your data for their own purposes.
2. App Stores (Independent Controllers):
- Apple App Store
- Google Play Store
These platforms process payment and subscription data independently.
3. Legal or Regulatory Authorities
Only when required by law.
We Do NOT:
- Sell your personal data
- Share data with advertisers
- Use your data for targeted advertising
7. International Data Transfers
Some service providers may process data outside the UK (e.g., the US). We ensure transfers comply with UK GDPR using:
- ICO-approved Standard Contractual Clauses (SCCs)
- Adequacy decisions
- Additional safeguard measures
8. Data Retention
We retain personal data only as long as necessary:
- Account data: retained until deletion
- Input data (e.g., queries): anonymised after processing where possible
- Analytics data: kept in anonymised or aggregated form
- Email communications: retained as required for legal and audit purposes
You may request deletion at any time (see Section 9).
9. Your Rights Under UK GDPR
You have the right to:
- Access your personal data
- Correct inaccurate data
- Delete your data ("right to erasure")
- Restrict processing
- Object to processing
- Portability – request a readable export
- Withdraw consent at any time
- Complain to the Information Commissioner's Office (ICO)
Contact us at info@pregsafe.co.uk to exercise these rights.
10. Children's Data
PregSafe is designed for adults and must not be used by anyone under 18. We do not knowingly collect data from minors.
11. Security
We take appropriate technical and organisational measures to protect your data, including:
- Encryption
- Access controls
- Secure hosting
- Regular audits
- Data minimisation
However, no digital system is 100% secure.
12. Updates to This Policy
We may update this Privacy Policy periodically.
We will notify users of significant changes via the app or email.
Continued use of PregSafe indicates acceptance of the updated policy.
13. Contact Us
For questions or complaints about this Privacy Policy, contact:
PregSafe Ltd
Email: info@pregsafe.co.uk
Cookie Policy
Last Updated: 05/12/2025
This Cookie Policy explains how PregSafe Ltd ("PregSafe", "we", "us", "our") uses cookies and similar tracking technologies on our website and web-based digital services.
By continuing to browse our website, you consent to the use of non-essential cookies where you have granted permission through our cookie banner.
This policy complies with the UK GDPR and the Privacy and Electronic Communications Regulations ("PECR").
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve user experience, and provide analytical insights.
Cookies may be:
- Session cookies: removed when you close your browser
- Persistent cookies: remain until expiry or manual deletion
- First-party cookies: placed by PregSafe
- Third-party cookies: placed by external service providers
2. Types of Cookies We Use
PregSafe uses only two categories of cookies:
A. Strictly Necessary Cookies (Essential)
These cookies enable core website functionality and cannot be turned off. They are required for:
- Security features
- Page navigation
- Basic site functionality
- Remembering cookie consent preferences
Legal Basis: Legitimate Interest / Strict Necessity under PECR
User Consent Required? No
Disabling these cookies may cause parts of the website to not function properly.
B. Analytics & Performance Cookies
These cookies help us understand how visitors use our website so we can improve usability and performance. Examples include tools such as:
- Google Analytics
- Hotjar
- Mixpanel
- Server-side analytics
These cookies may collect:
- Pages visited
- Time spent on each page
- Clicks and scrolls
- Device type
- Browser version
- Approximate geographic area
All analytics are anonymised or pseudonymised wherever possible.
Legal Basis: Consent
User Consent Required? Yes
You can accept or reject analytics cookies in our cookie banner.
3. Third-Party Cookies
Some external service providers may place cookies on your device when interacting with our website. These include:
- Website hosting platforms
- Security providers
- Analytics providers
We do not control third-party cookies and recommend reviewing their respective privacy policies.
4. Cookie Consent Management
When you visit our site for the first time, you will see a cookie banner where you can:
- Accept all cookies
- Reject non-essential cookies
- Choose "Analytics only"
- Manage individual consent preferences
You may update your preferences at any time through the "Cookie Settings" link on our site.
5. How to Disable Cookies in Your Browser
You may also control cookies through your browser settings. Typical paths include:
- Chrome: Settings → Privacy and Security → Cookies
- Safari: Preferences → Privacy
- Firefox: Options → Privacy & Security
- Edge: Settings → Cookies and site permissions
Blocking essential cookies may affect website functionality.
6. Data Collected Via Cookies
Depending on the cookie type, data collected may include:
- IP address (anonymised where possible)
- Device and browser information
- Visit duration
- Navigation patterns
- Referring website
We do not use cookies to collect sensitive information.
7. Legal Basis for Processing Cookies
Under UK GDPR:
- Essential cookies are processed under Legitimate Interest / Strict Necessity
- Analytics cookies are processed under Consent
You may withdraw your consent at any time.
8. Updates to This Cookie Policy
We may update this Cookie Policy to reflect changes in:
- Legislation
- Technology
- Our cookie usage
The "Last Updated" date at the top indicates when the most recent changes were made.
9. Contact Us
For questions about this Cookie Policy or our use of cookies, contact:
PregSafe Ltd
Email: info@pregsafe.co.uk